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Recently, I was assigned a video testimonial project at Humana. I got to develop the questionnaire script and interview members in Louisvill

A call-to-action's purpose is simple: inspire desired behaviors. Sometimes, it's as simple as getting a customer to click a link in an...

When I started my business, I didn’t have any paid clients. All of my pitches were rejected by publications, too. No one wanted my advice. I

Photo of me by Jason Hornick for The Washington Post. When you land an interview — time to get published! — don’t panic. Media training...

Would you ever hire someone to write your blog? Isn't that cheating? Once, a leading lifestyle expert paid me to draft her blog posts. At...

After I graduated from American University's MA in Strategic Communication program, I knew exactly the field for me: consumer + lifestyle...

When you take on a new project, whether that be a small wedding, or strategic integrated marketing plans for your small business, it can...

Growing up, I had an innate attraction to style and design. I loved everything about personal expression — from painting to performing...